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9 Facebook Status Update Sins

I am a big fan of status. No, not the kind you get when you fly a million miles on United. I’m talking about the status updates your post on social networks. I believe that when done well, and consistently, a good status update can help you forge a strong personal brand and generate referrals for exciting new opportunities. A great status update is written for the tone and tempo of the social platform – updates are not one size fits all. For example, I don’t “sound” the same way on Facebook as I do on LinkedIn. On Facebook I can be a bit sassy of self-deprecating, but on LinkedIn I try to be a bit more polished and professional.

I have generated bona fide business opportunities from my status updates – offers to speak, to write, to consult. In fact the largest deal I’ve ever signed came by way of a Facebook referral from a high school classmate that I hadn’t seen nor spoken to in more than 20 years. The fact that he remembered let alone knew what a qualified lead looked like for me is due to how I use Facebook, so you can see why I don’t take status updates. What follows is my categorization of the most deadly Facebook status update sins. If you find you’re guilty of one or more, it may be time to pause and reconsider your personal brand.

SPAM CANNON
The Spam Cannon posts a non-stop stream of business updates. Look, we get it, you’re a wedding planner, awesome! But I’m never on the guest list and recently divorced… Over time, I’ll become disinterested in what you have to say, and thereby disinterested in you.

SELFIE SEXPOT
Wow you look good in that gym selfie, all sweaty and flexed. Oh and the one of you in the car, with the sun backlighting you? That’s a good one too. Now put on some clothes, put down the phone, and get back to work.

THE NOVELIST
If you can’t make your point in a few sentences, it’s not a point, it’s a novel. I understand on occasion you need more space but I shouldn’t have to click “continue reading” with any regularity. As Mark Twain is quoted saying, “If I had more time, I would have written a shorter letter.”

QUOTE UNQUOTE
And speaking of quotes, how about you say something original every now and then. Because the Yogi Berra stuff is funny, but old. Really, really old.

PETS ARE PEOPLE TOO
I love that you love your pets. Kitty in the hamper is adorable, as is the latest video of Fido chasing his tail. But unless your dog can text like this guy, maybe mix it up? (Sorry, same goes for your kids.)

LURKER
Hello? Is this mic on? I can hear you breathing…

CRUSADER
I get that you volunteer for PETA, are active in local politics, and think milk is evil. But Facebook is not a platform for vitriol, and your posts are becoming… < yawn > what was I saying?

WOE IS ME
Sad panda… You’re going through a hard time. But if you can’t find the silver lining, ever, how do you expect me to refer you to a recruiter or buyer in my network? Lighten up and look on the bright side every now and then.

PLAY BY PLAY
You’re watching the Oscars are you? Outraged La La Land lost? Oh now it’s the Superbowl! “Come on ref, open your eyes.” “Awesome play.” “What a catch!”  #pleasestop

Oh that reminds me… There’s one more deadly sin: The HASHTAG HEAVY
#nofilter #foodie #makesnosense #TWSS #payattentiontome #meetings #iknowright #againpleasestop

Sima Dahl, America’s Personal Branding Champion™, is an international speaker, trainer and coach. Through her keynotes and corporate programs, she’s helped thousands of sales teams, staffs, and business owners learn how build a personal brand that means business. 

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